Sales Letters & Squeeze
Most marketer's at some point will
utilize the power of sales letters or squeeze pages.
If you have or
are promoting 1 product then a Sales letter is the most
effective form of selling it.
If you have been online for any length of time
you have visited many sales letter sites & probably bought
a few products from them.
A sales letter is fundamentally a 1 page site,
it may well also have video embedded in it, but the letter has
only 1 call to action "BUY NOW"
A simple breakdown of a sales page;
- Lead-in - Usually a small teaser associated to the main
- Main Headline - Eye Catching "Color Font"
- Sub-headline - i.e. "Stop Fighting with XXXX"
- From: Your name or Company
- Today's Date: You will need a date script for
- Introduction - Review the issues your visitor may be
- Sub-headline: What Is your Product
- Paragraph - What are the features
- Paragraph - Most important - the
benefits of your product
- Bonuses - If available
- Guarantee - How long money back?
- Call to action - A Compelling Reason To Buy now!
- Order Form
- PS's - Repeat main benefits why your customer cannot
live without it
- Another Order Button
- Contact Details - Link to Contact Us Script
That's it in a nutshell but its much
easier taking an existing template & adding in your
You can also use
Sales Letter Software to do the hard work for you,
Just fill in the blanks.
If you have a product, service or ebook to sell
this is the way to promote & sell it.
You can also use your own sales letters
to promote someone else's product & Capture
Commonly referred to as;
This is most common when using PPC (Pay Per
Click) but you can use sales page squeezes to capture
emails from anywhere before forwarding to the affiliate product
you are promoting.
The biggest Newbie mistake is not to build a
list especially if you are using PPC. You are spending allot of
money to get someone to the affiliate site you are promoting
& unless they buy you get nothing.
I highly recommend Power List Pro ;
Using Power List Pro you can not only collect
your prospects details but also cloak your affiliate id by
using an automatically created Iframe page.
If you decide to make your own landing /
squeeze page. Just copy the affiliate sites landing page reword
it a little but keep the general layout. Add your capture form
& set your autoresponder to send your visitor onto the
original site using your affiliate link after they have
submitted their details.
The only difference between the products Sales
page & this type of Squeeze page is that the "BUY NOW"
button is replaced with a "More Info Button" & a name and
email capture field. Many marketer's do this on their own sites
just in case the visitor doesn't buy.
This is perfect for PPC because Google won't
let you use an affiliate redirect & your landing page will
be relevant & full of the keywords you are promoting.
Developing this landing page is easy if you can
copy - You are now list building, set your autoresponder to
send the welcome email with 2 or 3 alternatives to the original
product just in case they didn't like the 1st site you now have
2 or 3 more chances to make some money.
A different type of squeeze page is a purchase
return page, I personally don't see the point as your payment
processor can be set to forward the customers details onto your
More on the Power of Autoresponders later.
Get 5 Pre made sales letter templates with;
If your looking for an automatic solution for
generating sales pages or squeeze pages why not try our
online web site maker .
If you need even more flexibility with your
site design i.e. Incorporate a product index then Profit Site Pro is for you.
Our powerful Sales Letter Creator instantly
builds your own professionally formatted, ready to use
sales pages for selling just about anything
- Step By Step Process
- "Sales Letter Creator" walks you through a
simple step by step process. All you do is fill in
- It Builds The Web Page For You - This
incredible software builds your web page for you... You
just enter your text in the boxes and click build! It's
- Just Fill In The Blanks - All you have to
do is go through each step and add a bit of text to the
- Create Your Own Templates - Just hit the
save button to save your template, then on your next sales
letter, load it up again and just change the product
details. Once you've created one sales letter, new ones
take a fraction of the time.
- It's FAST - "Sales Letter Creator" is so
fast that once you've created your first sales letter, a
typical user can create a new sales letter in as little as
Now you can literally just fill in a few
blanks and out pops your completed sales
letter! Just upload and you are in